Valentine’s Day is a massive chance to fill seats and boost your revenue. People are on the lookout for romantic spots to celebrate, so why not make your venue their first choice? With Liven Engage’s CRM tools and OrderUp’s digital ordering platform, both integrated with Liven Loyalty, you’ll have everything you need to craft targeted, automated campaigns that drive traffic and upsell like a dream.

Here are 10 proven, tech-powered strategies to increase sales and visits this Valentine’s Day:

1. Personalised Valentine's Day Promotions

Use Liven Engage to automate email and SMS campaigns that speak directly to your customers. Use their past orders to offer irresistible Valentine’s Day specials like couples’ packages, exclusive meals, and themed cocktails. OrderUp integrates seamlessly, letting customers make reservations or pre-order instantly.

Pro tip: Schedule posts and emails early to build hype using Liven Engage’s automated features to maximise engagement.

2. Valentine's Loyalty Rewards

Encourage repeat visits by offering bonus Brandollars for customers dining in on Valentine’s Day. For example, customers who spend $150 could get $20 in Brandollar to redeem on future visits. Promote this loyalty boost across email campaigns and your Magic App. This strategy drives both short-term sales and long-term loyalty by making customers feel rewarded.

3. Exclusive Menu Previews

Use Liven Engage’s data-powered segmentation to send out exclusive previews of your Valentine’s Day menu to your email list. Highlight stunning photos of your signature Valentine’s Day dishes. Create urgency with a bold "Book now before we’re full!" call to action. And be sure to promote them via a banner on your Magic App.

4. Early Bird Specials

Encourage early bookings by offering special rates or exclusive packages to customers who book their Valentine’s Day outings in advance through targeted email campaigns​ and Magic App notifications. Automate reminders through Liven Engage to nudge customers who opened your emails but haven’t booked.

5. Gift Card Promotions

Make Valentine’s gifting effortless! Use Liven Engage to promote gifting purchases by offering a bonus Brandollar with every purchase over a certain amount, perfect for those looking for Valentine’s gifts​. Promote these across your digital channels, including your Magic App and SMS.

6. Interactive Social Media Campaigns

Get your audience engaged with a campaign that lets them vote on your Valentine’s Day feature dish. Use platforms like Instagram Stories for polling, then promote the winning dish through Liven Engage and your Magic App. This can increase engagement and make customers feel involved in the decision-making process​.

7. Valentine’s Themed Upsells

Maximise your revenue with targeted upsells through OrderUp. Offer romantic add-ons like heart-shaped desserts, themed cocktails, or a surprise rose at checkout. Upsells can be auto-synced with your POS and loyalty system, ensuring customers are rewarded for these extras.

8. Mobile-Exclusive Deals

Offer special deals that customers can only access through your Magic App on Valentine’s Day. This encourages more engagement with your mobile platform​.

9. Tableside Ordering with OrderUp

Implement tableside ordering to reduce wait times and improve customer experience. OrderUp’s tableside ordering feature allows customers to order additional items directly from their table without waiting for a server​ and tap an exclusive digital only Valentines Day menu.

10. Post-Valentine’s Follow-Up

Keep the momentum going by sending follow-up emails through Liven Engage. Offer a special discount or bonus points for their next visit. Personalise the message by thanking them for their Valentine’s Day booking and asking for feedback.

With Liven Engage and OrderUp, you can deliver a tailored, stress-free Valentine’s Day experience that boosts engagement and sales. From automated campaigns to real-time ordering, everything runs smoothly. Brandollars and Gifting add value by letting customers easily earn and redeem rewards, while Magic App keeps your brand top of mind with ongoing engagement.