Creating new ways of engaging customers enables you to collect data to deliver more personalised experiences. Personalised offers, clubs or membership programs can drive more revenue, visits, and loyalty. 

One great and popular example of this is launching a Birthday Club for customers.

With Liven Engage and the Nomnie Magic App, you can easily automate birthday campaigns and send special offers to customers on their big day.

Liven Engage is your perfect CRM, purpose-built for hospitality. It has a seamless integration with the Magic App (and Abacus, POS, digital ordering and Liven Loyalty) allowing you to create email campaigns that utilise data from these sources. You build a workflow with triggers (like “birthdate is”) and actions (e.g., send email) on a canvas. 

We have 250+ templates with drag-and-drop sections as well as AI-generated branded templates for you to select from. You can easily create a birthday campaign that generates gift coupons and sends emails sharing the coupon codes exclusive to each customer.

Three ways you can reward your customer on their big day

• Gift them Brandollars: Your branded digital currency, integrated with POS, loyalty, CRM, and digital ordering for instant or delayed redemption. Fully managed through Liven Insights & Merchant Portal.

• Gift them a coupon with dollar value: Set expiry dates and personalisation tags to create exclusive, targeted redemption. Gift them dollars or % off on their orders.

• Gift them a coupon for specific items: Reward customers with a free menu item on their next visit. Optionally, set a minimum spend—like, “Enjoy a pastry on us when you spend $10!”

Birthday campaigns are a great way to celebrate together and increase engagement. 

Ready to set it up? Get in touch with us and we’ll help you.