Now live: Three new dashboards that give you a complete view of how your loyalty program is performing.

You know how many members have joined your loyalty program. But do you know who’s actually using it? Which stores are over-rewarding without enough redemption? Or when your customers start to drift?

Now you can. With three new reports in Liven Insights, you can track loyalty performance from signup to silent churn, all in one place. Whether you're in marketing, ops, product, or CRM, these dashboards help you make faster, smarter decisions without needing to dig through raw data.

What’s New in Liven Insights

We’ve launched three dashboards purpose-built for loyalty visibility, churn detection, and retention tracking. Here’s what you can now see and do:

Customer Loyalty Dashboard

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Track what matters. Fix what’s not working. Maximise your loyalty ROI.

This dashboard brings together all your loyalty data like total value earned and redeemed, who’s engaging, and where it’s happening. Instantly see which venues are underperforming, who your top customers are, and whether loyalty is actually being used after it’s earned.

What you can do:

• Spot high-performing stores and silent ones that need attention

• Compare total Brandollars earned vs burned across time, venues, and tiers

• Drill into top customers to reward loyalty and understand behaviour

• Export merchant-level performance to analyse how loyalty moves across your group

What you’ll see:

• KPIs: total members, value earned/redeemed, earners vs burners

• Trends: Loyalty signups by store, earn vs burn over time, store-level heatmaps

• Leaderboard of top earners and redeemers

• Merchant logs for loyalty usage, all exportable

• Filters by time, outlet and customer type

Customer Accounting & Churn Dashboard

Spot churn before it happens. Rescue customers before they’re gone.

See exactly where each customer is in their journey, from new to soft churn to dead, and stop them from slipping away unnoticed. This dashboard helps you intervene with the right message at the right time.

What you can do:

• Detect churn early by tracking lifecycle changes month on month 

• Segment users into meaningful categories and tailor offers to bring them back

• Compare churn across regions, stores, or loyalty tiers

• Measure retention and reactivation campaigns over time

What you’ll see:

• Lifecycle buckets: New, Active, Soft/Hard/Dead Churned, Resurrected

• Metrics: Churn rate, retention rate, net user change

• Views: Lifecycle funnel, churn trendlines, heatmaps, outlet-level comparisons

• Filters: Week/month toggle, outlet, region, channel

Customer Cohort Analytics Dashboard

Loyalty isn’t just about signups. It’s about what happens next.

Track how each month’s new customers behave after their first loyalty-linked transaction. Are they coming back? Are they spending more? This dashboard gives you the retention and revenue story your sign-up data never could.

What you can do:

• Identify your best and worst-performing cohorts

• Spot drop-off points and run re-engagement campaigns at the right time

• Optimise loyalty strategies based on real engagement trends

• Align marketing and product to lift LTV

What you’ll see:

• Metrics: New users, cohort retention, order volume, average basket value, transaction frequency

• Views: Cohort-based retention heatmaps, sales trend tables, transaction frequency curves

• Side-by-side cohort comparisons to measure campaign or seasonal impact

Where to Find These Dashboards

Log in to your Liven Liven Insights > 2.0 Alpha >

• Loyalty Overview

• Customer Accounting

• Monthly Customer Retention Cohort

Each dashboard supports exports (CSV or Excel), scheduled email alerts, and filtering by time range, tier, store, or segment so your entire team can stay in sync.

These dashboards give you a real-time feedback loop for your loyalty program. You can now:

• Re-engage soft-churned users with targeted offers

• Optimise loyalty performance store by store

• Tailor strategies based on cohort trends

• Track ROI from your loyalty, retention, or winback campaigns

Loyalty shouldn’t be a black box. With Liven Insights, every campaign, reward, and redemption becomes measurable and actionable.

Log in now and explore the dashboards in Liven Insights. Not on Liven Insights yet? Let’s chat about setting it up for you.