Many venues look for growth through campaigns, promotions, or new acquisition channels. But some of the most practical revenue opportunities are already available inside the systems they use every day.

Gifting is one of them.

If Liven Gifting is not activated in your setup, your venue may be missing an opportunity to capture prepaid revenue, introduce new customers through gifting, and support repeat visits through redemption.

What is Liven Gifting?

Liven Gifting is our gifting product set for hospitality venues. It includes three different ways to issue and redeem value, depending on how the venue wants gifting to work.

Liven Gifting includes:

• Gift cards that hold a balance and can be used across multiple transactions

• Vouchers that are single-use and redeemed in one transaction

• Brandollar Gifting that lets customers send digital value through a secure link and have it redeemed from a wallet

Why Gifting Matters

If gifting is not activated inside your Liven environment, you are losing revenue.

Liven Gifting is not a marketing add-on. It is a built-in revenue and acquisition feature.

When switched on, it delivers:

• Prepaid revenue before the visit occurs

• A new customer introduced by an existing one

• Or a gift that you give a user for fulfilling certain criteria

• Additional spending when the gift is used

Industry research shows gift recipients frequently spend beyond the original value when redeeming. That incremental revenue sits on top of the prepaid amount.

Gift Cards and Vouchers

Liven supports both gift cards and vouchers through the Loyalty Marketing module on your Abacus.

Businesses can configure different card values, customise email templates, and track purchases and redemptions directly inside Abacus. Gift cards are multi-use. Customers can spend part of the balance across multiple visits until it reaches zero. Vouchers are single-use and must be redeemed in one transaction.

You can issue gift cards and vouchers in multiple ways:

• Manually through the POS

• Automatically at checkout

Redemption is straightforward. Staff can scan a QR code or enter a code manually at the POS. The system shows balance, usage and expiry in real time.

All gift cards and vouchers are tracked centrally, including purchase, redemption and remaining value.

How to issue manual gift cards on your POS

Manual gift cards are pre-created on the backend, then scanned and activated at the POS when purchased.

• Under Loyalty Marketing, select Vouchers and Gift Cards 

• Click on "New Voucher" and select "Contact Email". Here, you will assign a customer to your gift card.

• Select whether this is a voucher or a gift card.

• Save and sync with your POS.

• The member will receive an email with the gift card details, including the QR code. (Emails are also customisable).

• Manual gift card is issued!

• At the venue and at checkout, select “gift card” as the payment method. Scan or add the code manually. 

• The recipient can choose to use the full amount or a partial amount. Staff members input the amount accordingly. Click done, and the gift card is redeemed!

Note: You can bulk issue vouchers or gift cards by selecting "Generate Vouchers" and filling in all the details. You can leave some or all vouchers unassigned for now, letting cashiers assign them at the POS while selling.

How to issue automatic gift cards on your POS

Automatic gift cards are added as a menu item/product and can be added to order at the POS. These are perfect when a diner wants to send gift cards to someone else. 

• To add gift cards as a menu item, go to "Online Gift Card Settings" and select "Add" under "Menu"

• Sync the menu for this new product to be visible on your POS and online ordering front end.

• Gift cards will appear on your ordering systems and are ready to be added to cart. 

Brandollar Gifting

Brandollars extend gifting into a fully digital flow inside your Magic App.

A customer purchases a Brandollar pack and selects “Buy as Gift.” A secure link is generated and shared with the recipient.

To redeem the gift, the recipient creates an account using their phone number and email. The value is credited directly to their wallet and used during checkout.

This does two things:

• It guarantees a return visit

• It captures a verified, first-party customer

Everything runs inside Liven. There are no physical cards, no third-party providers, and no additional systems to manage.

If you are already using Liven Loyalty or POS, Gifting can be switched on without new integrations. If you haven’t switched it on yet, reach out to us, and we will help you set up.

If you are not yet running loyalty, you are also missing the opportunity to structure spend and lift average order value by up to 20%.

Book a short walkthrough, and we will help you activate it.

Liven Gifting FAQs

• What is Liven Gifting?

Liven Gifting is a built-in Abacus/Loyalty feature that allows venues to sell or issue stored-value products such as gift cards, vouchers, and Brandollars.

• What is the difference between a gift card and a voucher?

A gift card is multi-use and can be redeemed across multiple visits. A voucher is single-use and must be redeemed in one transaction.

• How are gift cards issued?

Gift cards can be issued manually through the backend and POS workflow, or automatically by being added as a product available at checkout.

• How are gift cards redeemed?

Staff can redeem gift cards on behalf of the customer by scanning the QR code of the gift card/voucher or entering the code manually at the POS. Abacus shows balance, customer details, and expiry in real time on the POS system.

• What is Brandollar Gifting?

Brandollar Gifting is a digital gifting flow inside the Magic App. A customer purchases a Brandollar pack as a gift, shares a secure link, and the recipient receives the value in their wallet after creating an account.

• Does Liven Gifting require a third-party provider?

No. If the venue is already using Liven Loyalty or Abacus, gifting can be activated within the existing environment.