How to Promote Your Restaurant on Instagram: The Ultimate Guide

If you're a restaurant owner, you know that marketing your business can be tough. But with the right tools and strategies in place, it can be a lot easier than you think. In this guide, we will show you how to promote your restaurant on Instagram using some simple yet effective techniques. By following these tips, you'll be able to attract more customers and boost your revenue!

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Engage with customers on Instagram

First and foremost, make sure your restaurant is active on Instagram. This may seem like a no-brainer, but you'd be surprised how many businesses are not present on this platform. Once you have an account set up, start by sharing high-quality photos of your food. Make sure the photos are well-lit and appetizing! People will be more likely to visit your restaurant if they see mouthwatering dishes that they can't resist. In addition to sharing great photos, try to use relevant hashtags so that people can find your content easily. For example, if you're promoting a new menu item, use a hashtag like #newdishalert or #foodiegoals. And don't forget to tag your location! This will make it easier for people in your area to find you.

Run a contest

Consider running a contest or promotion on Instagram. This is a great way to increase engagement and get people talking about your restaurant. For example, you could run a raffle and offer a free drink to five of the customers who showcase your restaurant and post mouthwatering photos of your food on their Instagram feeds. By utilising micro-ambassadors, you tap into the potential of positive word of mouth which is an effective method to attract their friends.

Invite influencers to try your menu

Another great way to get people talking about your restaurant is by using influencers. Influencers are people with large followings who can help promote your business to their audience. If you can get an influencer with a large following in the food industry to post about your restaurant, it can do wonders for your marketing efforts. To find influencers in your industry, you can use a tool like BuzzSumo. Just enter a relevant keyword (like “food blogger” or “food Instagrammer”) and it will show you a list of popular influencers in that space. Once you’ve found some potential candidates, reach out and see if they’re interested in promoting your restaurant.

Cultivate your community

Build super-fans who attend more frequently, bring their friends and spend more. Liven is a plug and play solution helping thousands of venues reward and retain their most valuable customers, whilst also attracting new foodies into their own community. Find out what makes your customers tick, including unlocking exclusive experiences, earning LVN to spend across our network and offering pre-purchased Foodollars. Reward foodies for dining with you and incentivise bringing their friends. find out more about our Liven community of top-notch venues.

By following these tips, you'll be well on your way to promoting your restaurant on Instagram successfully! Just remember to be patient and consistent with your efforts, and you'll see the results pay off in no time. Good luck!