2026 is already taking shape here at Liven, and these upgrades are about to give venues a serious edge. 

Targeted Coupons on Abacus, Loyalty Tiers on OrderUp Blue and native Brandollar earn and spend on the new Magic App unlock smarter promotions, faster ordering journeys and more visible loyalty. 

If you want to stay ahead before the New Year kicks in, now is the moment to book your demo and see what these releases can do for your venue.

Targeted Coupons

On Abacus and OrderUp Blue

Personalised promotions are now within reach for every Abacus merchant. Venues can target the right customers at the right moment based on customer behaviour. This gives operators tighter control, stronger ROI, and campaigns that drive visits.

Key benefits:

• Higher campaign ROI by replacing blanket discounts with precise targeting

• Stronger reactivation of dormant customers using automated behavioural rules

• Better control for multi-location groups with store-specific promotions

• Faster campaign setup with no developer involvement

• Most valuable for loyalty-driven venues, franchises, and digital-first operators

Key features:

• Rule-based targeting using age, loyalty tier, inactivity, store, channel, and events

• Automated segmentation directly inside the Abacus Admin Panel

• Single-use or recurring coupons with weekly/monthly resets

• Spend thresholds and custom usage rules for tighter control

• Supported on Liven Magic App, Flutter App and Online Ordering

• Customisable descriptions and background images

• Pipeline expansion to POS and Kiosk for full-channel reach

Ready to put smarter, high-impact promotions to work in 2026? Book a demo and see Targeted Coupons in action.

Loyalty Tiers

For OrderUp Blue

This upgrade brings loyalty front and centre for every diner on OrderUp Blue. Users can instantly see their status, unlock relevant perks, and apply tier-based coupons without friction. The streamlined checkout flow removes barriers, speeds up ordering, and gives venues a clearer path to higher spend and stronger retention.

Key benefits:

• Customers get a clear view of their tier, perks, and progress

• Tier-based coupons are easy to find and apply

• One-click checkout reduces friction and speeds up orders

• Guest and redirected users can still see their loyalty progress

• Prompts help keep customer contact details accurate

Key features:

• Loyalty tier display with real-time spend progress

• Tier-specific coupon browsing and application from the cart

• OTP-based sign-in or sign-up using phone number

• One-click checkout with saved payment methods

• Loyalty visibility for guests and Nomnie-redirected users

• Automatic update of Brandollar balances and coupon status after purchase

• Analytics for tracking coupon use and order value

Native Earn and Burn of Brandollars 

In OrderUp Blue

Magic App has taken a major step forward. Customers can now earn and redeem Brandollars directly inside the OrderUp Blue checkout flow, making the entire experience smoother, faster and genuinely seamless. No redirects to the Liven App anymore, making the entire ordering experience truly your own. This is a serious leap forward as we head into 2026!

Key Benefits

• Removes login friction

• Lets customers redeem Brandollars at the exact decision point

• Shows expected Brandollar earnings upfront to shape higher-value choices

• Lifts redemption rates with a clean, uninterrupted journey

Product Highlights

• Live Brandollar balance displayed on your Magic App

• Projected Brandollar earnings are also shown pre-checkout

• Native Earn and Burn built directly into the checkout flow

• Option to burn Brandollars instantly at checkout

• Earned Brandollars are credited instantly after payment

• Fully native experience. No redirection to the Liven app

Book your demo of the new and improved Magic App here.

These releases are setting the tone for how loyalty and promotions will work in 2026: sharper, faster and fully built around how customers actually order. 

At the heart of all these exciting new features is your brand, managed your way. White-labeled from the Magic App through to loyalty means you take back control of your data and customers - and can engage them like never before.

Stay tuned!