It’s clear that the best operators excel at creating a venue, food and beverage, and dining experience guests won’t forget. What is often overlooked, though, is their equally compelling digital footprint, which keeps customers switched on and engaged between visits.

The icing on the cake is when this digital footprint — from your app to email and SMS — delivers operational benefits and reduces reliance on high-cost marketing tactics.

This all adds up to more returning customers, higher average order values, and more desire for your most profitable menu items.  

Building customer dining frequency (the ultimate expression of Loyalty!) is essential for profitability for fast-casual and takeout-focused restaurants, where guests frequently order lower-margin items. The initial customer acquisition costs often exceed the profit from a first order. The ongoing relationship—those crucial second, third, and subsequent orders—drives business success. Simply put, repeat customers transform a challenging business model into a thriving one.

Stop Integrating Tech; Start Engaging Customers

Most marketing tools and apps place enormous pressure on Hospo teams to manage technology, get data moving, engage with third-party vendors for updates and more. This all adds up to more costs, more time on making things work than marketing, and less engaging and personalised communications.

With Magic App and Liven Engage, you gain tools to cut through the noise and build real, lasting connections with your audience - all without the pressure of traditional apps and tools. They work as one from day one.

Your Magic App becomes the gateway into announcements, tapping your brandollars, and catching orders from anywhere.  Create and publish banners and notifications on new menu items, events and promotions.  

Liven Engage seamlessly integrates with your Magic App. Simple forms allow you to quickly and easily capture customer data. You can also automate email and SMS communications by using Liven Engage's prebuilt templates or creating your own.  

Your Brand, Your Rules

Magic App goes beyond being a simple app; it becomes your venue’s branded experience. Designed for busy operators, it allows you to manage updates, connect with customers, and drive repeat visits without coding or complex systems.

Here’s how Magic App works for you:

• Simplify updates: Easily share menu updates, specials, and events with customers through QR links or the app. It's no hassle; just a few clicks.

• Create instant connections: Use QR links and digital ordering to ensure your specials and promotions are just a scan away, driving customer engagement from reservations to rewards.

• Turn interactions into revenue: Store Brandollars in the Magic App’s wallet, making it easy for customers to earn and redeem them seamlessly.

Automate Marketing

Liven Engage automates marketing with data-driven campaigns for operators pressed on costs and capacity. From SMS promotions to email updates, it ensures your venue remains top of mind with little effort.

• Campaigns out of the box: Use pre-built templates that anyone can tweak. Or, build your own.

• Automations ready to run: Tap pre-built automations. For instance, automatically send customers an email with a special offer on their birthday. Or, automate bonus rewards for customers who dine more than four times a month.

• Easy Notifications: Set up automated notifications for events, promotions, and loyalty perks to keep your customers informed without extra effort.

Boost your restaurant's revenue with personalised email campaigns that target customers at crucial moments. From welcome messages to get-them-back promotions, automated email marketing creates a highly effective channel for growing sales and keeping customers returning.

The secret to restaurant success lies in "set it and forget it" email automation. The best operators turn to five key campaign types - with a frequency of communications as high as twice a week: welcome sequences, first-time customer welcome emails, cart abandonment reminders, repeat order incentives, and get-them-back messages. Meanwhile, restaurants that rely on sporadic, manual email communication often struggle to maintain consistent growth.

Target the Moments That Matter

Identifying pivotal moments in your customer's journey requires understanding four critical metrics, the RFMA model. This powerful framework helps restaurants deliver precisely timed communications that resonate with guests.

At its core, RFMA tracks customer behaviour through multiple dimensions: how recently they've engaged with your business (Recency), their total number of orders (Frequency), their lifetime spending (Monetary value), and specific interactions with your brand across all touchpoints (Action) - whether through your website, mobile app, or in-restaurant behaviour.

By analysing these interconnected metrics, you can pinpoint unique opportunities specific to your business and craft targeted email campaigns that reach customers at exactly the right moment in their journey. This data-driven approach transforms generic marketing into strategic customer engagement that drives results.

Liven is the only platform that enables RFMA without hard work or expensive third-party services. All data from POS, digital ordering, loyalty and more is available in Liven Engage and Liven Insights, allowing the data to flow and automations to be built simply.

Catch, Don't Churn New Customers

Take back control of your margins, customer data, and digital footprint. Leaking customer data to third-party apps and programs - or operating disjoined applications and data limits your ability to market and engage customers. Together, Liven Engage and your Magic App will unify data and insights and give you the platform to engage customers like never before.

With ever-slimming margins, chasing the next new customer without ever catching the current one is a serious problem for any operator. 

Email marketing, websites, and apps alone aren’t the answer, but they are the answer when used together to attract one-time customers and engage them digitally.

Together, they are the best way to stay at the top of customers' minds and turn them into regulars. They create a direct line for our customers that no social media platform can cut. And critically, they make your current customers more valuable, reducing the dependency on chasing new customers.

Ready to increase your average order value and customer visit frequency? Contact us today, and let us show you how to make your venue the go-to destination in your neighbourhood.