Predictable revenue is everything for hospitality operators. You achieve this by turning first-time diners into regular guests. Loyal customers dine more often, spend more each visit and cost far less to keep than to acquire new ones. A well-built loyalty program is the engine for this, driving reliable revenue while lowering your marketing spend.
A loyalty program that works will give you:

• More predictable revenue: Regulars create a dependable revenue stream.

• Higher average spend: Loyal customers typically spend more per visit, especially if the program encourages upselling or cross-selling.

• Increased lifetime value: By turning one-time guests into repeat customers.

• Reduced reliance on discounts: Rather than attracting bargain hunters, loyalty focuses on long-term value.

Current State of Loyalty

Most restaurants today have no real loyalty program, or they’re stuck with systems from another era. Outdated punch cards and basic discounts are still everywhere, but they do little to drive genuine engagement or repeat business. These “set and forget” schemes don’t capture any meaningful customer data, and the result is low to no digital interaction with guests.

Even worse, the old way of handing out coupons and upfront discounts often eats into margins and trains customers to only show up for a deal, not because they love your brand. Instead of building habits that last, these programs create one-off visits and short-term thinking.

Loyalty done right isn’t about chasing bargain hunters. It’s about banking future revenue and building a real, profitable relationship with your best guests.

Liven Loyalty: Bank on Future Dining Today

Liven Loyalty is the only hospitality-first platform that turns every customer interaction—online or in-venue—into future revenue for your brand. Forget one-size-fits-all rewards: with Liven, you mint your own digital currency, create seamless, branded loyalty journeys, and build true guest relationships that keep diners coming back.

Brandollars:
Your own branded digital currency, exclusive to your venue. Customers earn and redeem Brandollars, locking in future visits and creating a closed-loop system that drives repeat business and engagement.

Customisable rewards:
Set your own reward rates, tiers, and special offers. Target specific customer behaviors, events, or times to drive visits, boost spend, and create unique experiences tailored to your brand.

Card-linked loyalty:
Every payment—card, mobile wallet, or digital—automatically earns rewards. No extra steps or codes. Customers join and earn just by paying, making loyalty invisible and effortless.

Frictionless loyalty:
Guests earn, join, and redeem rewards in a single tap—at POS, online, or via QR code. No awkward signups, no app downloads, just seamless engagement every time.

Magic App integration:

Your loyalty program, ordering, and rewards—fully branded and instantly accessible via QR code or home screen icon, no downloads required. Engage guests everywhere, effortlessly and on your terms.

Liven Loyalty: Benefits, Features & Integrations

• Omnichannel engagement—works seamlessly across POS, kiosks, table ordering, delivery, and online

• Instant integration with your POS and payment systems

• Seamless data capture—build rich customer profiles with every interaction

• Personalised campaigns—target guests with birthday offers, “we miss you” nudges, and more

• Granular control over promotions—limit by day, venue, menu item, or event

• Giftable rewards and credits—digital gifting to attract and retain new diners

• Automated, zero-staff-intervention loyalty—runs in the background for every transaction

• Unified experience for multi-venue groups—customers earn and redeem anywhere in your network

• Real-time analytics and insights—see what’s driving loyalty and revenue, instantly

• No disruption to operations—simple, fast setup with ongoing support from Liven

• Integrated with Liven Engage for advanced marketing automation and CRM

• Multiple payment methods supported: credit card, Apple Pay, Google Pay, and Liven Wallet

• Merchant Portal for full program control, campaign management, and reporting

What Does This Mean for Your Business?

With Liven Loyalty, every guest has a reason to return—and to spend more each time they visit. Venues using Liven have increased average transaction value by up to 19% with smarter, brand-exclusive rewards that turn everyday spenders into loyal regulars​.

You’ll see more predictable revenue, fuller tables, and a growing community of fans—all while reducing your reliance on heavy discounts and costly one-time promotions. It’s not just about points—it’s about driving sustainable growth, using real data, and making every interaction count for your brand’s bottom line.