Ever wished you could generate leads, launch email campaigns, and save time without losing that personal touch? Good news—you can drive revenue through email without hitting "send" every time.

The aim here is simple: make your marketing effortless yet still personalised. 

Whether you're running a cosy café, a Michelin-starred restaurant, a bustling ramen bar, or even a gelateria, you'll want to get in on sending personalised, behaviour-driven email campaigns that boost your revenue—without the constant manual effort. 

With the right tools, you can have these emails automatically triggered based on your diners' history and behaviour. The best choice is a solution specifically designed for hospitality, like Liven Engage, that makes automating your loyalty and engagement a breeze with clever, pre-built workflows.

We've put together a list of ten automation emails that you can set up tomorrow to start bringing in more revenue. With these automations working for you, you'll bridge the gap between your venue and your valued customers in no time. 

Welcome email

The welcome email is your big chance to make a great first impression, so make sure it includes a punchy intro that shows off what your venue’s all about. It works well because it delivers on the promise of a reward from sign-up. Include easy links to check out in-store promos, and those all-important social icons so new diners can stay connected with you on their favourite platforms. 

Lapsed or Low Engagement

This email is your chance to win back diners who haven't been back to your venue or haven’t spent any rewards with you yet. To boost your chances of getting them over the line, include dynamic content—like an image of the exact dish or drink they ordered last or left behind in the cart. With Liven Engage, you’ll get marketing automation templates designed to hit your goals—whether it's boosting revenue, driving retention, attracting new customers, or standing out from the crowd.

Thank-you email

This type of post-visit follow-up email is all about showing your diners some love and building loyalty by simply saying thanks. It's a great way to keep customers coming back. Make sure you include clear details of their order or any updates, plus a little incentive like, "Earn extra rewards on your next visit!" These thank-you emails go a long way in boosting customer satisfaction by acknowledging their visit to your venue and strengthening their bond with your brand.

Seasonal email

Seasonal emails are all about celebrating those special moments at your venue—holidays, seasonal changes, or big events—with your customers. These promotional email campaigns focus on the occasion and often come packed with deals to get everyone in the spirit. To make your seasonal emails shine, load them up with event-themed visuals and designs, throw in some special offers or limited-time deals, and create a sense of urgency with deadlines. It’s all about getting your diners excited and making them feel like they’re part of the celebration.

Birthday and anniversary email

Birthday and anniversary emails are a simple yet super effective way to boost your marketing ROI while adding that personal touch. They're a great way to show your customers you value them and build a stronger connection with your venue. Make sure these emails have a warm, friendly tone, with a message that feels personal and celebratory. Throw in some special Brandollar rewards to make their day even more memorable. Birthday automation is perfect for creating powerful email funnels that make your customers feel extra special on their big day.

Surveys and feedback email

Surveys or feedback emails are your go-to after a customer visits your venue and you want to know how their experience went. These automated emails can also kick in when you’re looking to gain real-time insights to help you fine-tune your service for your guests. For your venue, great feedback and reviews mean a stronger reputation, making it more likely that those happy customers will keep coming back for more. Plus, they’re a great way to show you’re listening and ready to make their next visit even better.

Product launch email

The goal of this email is to build excitement for a new menu item or in-store promotion, getting your subscribers keen to give it a go. It’s the perfect way to introduce new or loyal customers to your latest offerings, often timed just right for launch day. Follow-up emails keep the momentum going with fresh updates and irresistible deals. The trick is to be subtle—thank your diners, nurture them with all the right info, and give them everything they need to make that final decision.

Scheduled newsletters

Automated newsletters are a great way to round up the highlights of the week or month at your venue and share them with your community. They’re your regular touchpoints that not only keep your guests in the loop but also bring them back to experience all the best your venue has to offer. It’s meant to keep your diners up-to-date and engaged with consistent communication. With Liven Engage, you can easily track how each newsletter is performing and dive into our rich dashboards for data-driven insights to help you hit your business goals.

Rewards email

Rewards emails are a great way to celebrate anniversaries with your loyal diners and remind them of their journey with your venue. To make these emails shine, highlight the Brandollar tier they’re on and what it means for them. Keep things straightforward with regular updates, showing their progress with monthly summaries and a year-at-a-glance, plus details on how to make the most of their Brandollars. It’s all about making their experience with your venue feel a little more rewarding.

Referral email

Referral marketing can be a game-changer for your venue, helping you reach a wider audience and boost brand recognition through the power of word-of-mouth. By tapping into trusted recommendations and existing customer relationships, you’ll see the impact in no time. Plus, it’s low-cost and super effective—did you know that 92% of people trust personal recommendations over traditional ads? In your referral emails, keep it simple and enticing by offering incentives like a $10 Brandollar for the friend being referred and a $5 Brandollar for the referrer. It’s a win-win that keeps everyone coming back.

What’s Next?

All these email strategies are a breeze to set up with Liven Engage. 

Thanks to Liven Engage’s deep integrations, you can easily segment your customers using data from your POS, the Liven app, and more. We gather all your customer data from wherever they connect with you and store it in one convenient spot. Use insights like purchase history and profile details, such as birthdays, to create meaningful connections with your diners. Ready to take your business to the next level? Get in touch with us today, and we'll guide you in the right direction.