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11 July 2025 • min read
11 July 2025 • min read
How unified data from POS, Kiosks & Loyalty makes your CRM automations work harder (+5 high-impact use cases)
How unified data from POS, Kiosks & Loyalty makes your CRM automations work harder (+5 high-impact use cases)
How unified data from POS, Kiosks & Loyalty makes your CRM automations work harder (+5 high-impact use cases)
How unified data from POS, Kiosks & Loyalty makes your CRM automations work harder (+5 high-impact use cases)
Fragmented systems kill personalisation. But unify your POS, kiosks, online, and loyalty data and your CRM becomes a revenue machine. Here’s how top operators are turning POS data into seamless, automated campaigns that drive repeat visits and real results + with 5 automations you can steal today.
Fragmented systems kill personalisation. But unify your POS, kiosks, online, and loyalty data and your CRM becomes a revenue machine. Here’s how top operators are turning POS data into seamless, automated campaigns that drive repeat visits and real results + with 5 automations you can steal today.
Written by

Liven
The ultimate hospo solution
Fragmented data from your POS, kiosks, online orders, and loyalty tools can lead to ineffective marketing. An integrated data flow to your CRM creates real-time, 360-degree customer profiles, allowing you to automate personalised and meaningful interactions that drive repeat visits, higher spend, and stronger retention.
Unfortunately the majority of POS, loyalty and ordering providers are unable to achieve this. With no universal way to recognise a customer, data is left isolated in silos, meaning operators have to spend valuable time pulling it together and putting it to work.
Liven has made this simple and easy, integrating all data flows and feeding Liven Engage with customer profiles that are enriched with over 30 different data points. This leads to nearly endless combinations of data that can be used to create automations.
Why an integrated CRM makes your restaurant automations more impactful
A connected CRM like Liven Engage brings together customer touchpoints across dine-in, online, kiosk, and delivery into one unified profile. The key benefits of this are:
Spend more time with customers, less time on marketing and data trafficking - we make it simple and easy to produce campaigns, leave them on autopilot and target customers.
Real-time personalization triggered by customer behaviour: Tailor rewards and communications based on actual customer behavior across all ordering channels
Enhanced effectiveness of automations: Smart segmentation and targeting that trigger actions based on customer behavior in real-time, improving conversion and retention rates
Automated re-engagement to reduced churn: Proactively identify and re-engage at-risk customers before they churn
Greater customer loyalty: Consistent, frictionless experiences encourage repeat visits and higher customer lifetime value
What does this look like in action? Let’s look at an example of how an experience would look for a customer named Emma who just recently started ordering online from you.
What happens | Without an integrated CRM | With an integrated CRM |
Customer Behavior | Emma orders online often, but her activity is invisible to your CRM. | Emma’s online orders, payments, and rewards data sync within 24 hours into her customer profile. |
Customer Visibility | Emma is just another email address. | Your integrated CRM auto-tags Emma as a high-frequency customer through dynamic segmentation. |
Segmentation Setup | No clear segmentation - requires manual data pull (if available). | Segment for “High-Frequency Customers” already exists and updates automatically. |
Triggered Communication | Generic monthly newsletter or irrelevant promo is sent. | She is added to a personalised venue specific campaign : “Come dine in with us. Here’s $10 in Brandollars you can redeem at the XYZ store!” |
In-venue Experience | Emma visits your venue for the first time - staff have no idea who she is. | Emma visits and is welcomed as a valued customer. At payment, she is automatically shown her reward (thanks to Brandollar Connect), which she can quickly redeem. |
Upselling & recommendations | Emma places her order as usual, with no help or suggestions from your staff. | Emma recalls the email you sent to her about the new in-store special, based on her top products in Liven Engage. She decides to try it along with her usual order. |
Outcome | Emma feels anonymous and unappreciated. On her way back, she spots a new restaurant and bookmarks it in her mind to try. | Emma loves the new suggested item and packs an extra to take back home. She becomes a superfan who can’t wait to try more things, and is motivated to keep coming back because of the brandollar rewards that keep adding up in her wallet every time she orders from you. |
Operational Effort | High manual effort, low accuracy, inconsistent data. | Fully automated and data-driven, with low staff burden. |
5 highly effective CRM Automations for Hospitality with Liven Engage
1. Instant Rewards with Brandollar Connect
What is it? Automated, real-time rewards across POS, kiosk, and online ordering.
Trigger: Transaction completed at POS, kiosk, or online.
Automation: Customers see rewards displayed via QR on receipts, CFDs, and can easily join your loyalty program to collect these rewards with a scan or click. No app downloads needed.
Why it Works Better Together: Because your POS, kiosks, and online channels are fully integrated, rewards can be issued and claimed instantly at any touchpoint - without extra work from staff. This real-time loop between transaction and reward drives higher engagement and faster repeat visits.
💡Did you know? 22% of non-members who earned a reward via Brandollar Connect joined the loyalty program
👉 Learn more about Brandollar Connect
2. Welcome Flow for New Members
What is it? Immediate, personalized onboarding triggered by integrated customer sign-ups.
Trigger: Customer signs up for your loyalty program at checkout, kiosk, or online order.
Automation: Immediate onboarding message and incentive via Liven Engage.
Why it Works Better Together: Unified sign-ups across all channels (POS, kiosk, online) mean no new member slips through the cracks. Every new customer gets an immediate welcome, forging relationships from the first visit.
3. Post-claim dormancy reminders
What is it? Timely reminders when customers have purchased or claimed Brandollars, but haven’t visited
Trigger: Last sale activity between specific date range and last Brandollar purchased or claimed between specific date range.
Automation: Scheduled reminders via Liven Engage.
Why it Works Better Together: Because this ensures timely, automated* nudges that are triggered by real customer behavior, not guesswork leading to increased return rates.
*Note: Subject to API sync. Historical data may not be automatically updated.
👉 Reignite interest with reminders
4. Lapsed Customer Win-Back Campaign
What is it? Automatically identify inactivity and send timely, targeted incentives.
Trigger: Last visit was over X days ago.
Automation: Offers via Liven Engage redeemable while ordering.
Why it Works Better Together: A connected CRM has all customer activity across channels flowing in. That means you can identify true inactivity across the board, not just in one channel, and incentivise the customer with a reward before they’re lost for good.
5. VIP Recognition for High-Value Customers
What is it? Accurately recognize and reward high-value customers based on aggregated spend and frequency data.
Trigger: Defined spend thresholds for specific time durations.
Automation: Automated tagging and rewards via Liven Engage.
Why it Works Better Together: Integrated data from every order source lets your CRM accurately track total spend and visits across venues. This means you can automatically recognize top-tier guests and reward them, without needing to manually sort through fragmented data.
Pro Tips for optimising your restaurant’s CRM automation:
Connect all your customer touchpoints. The more complete the data, the smarter your automations. Ensure your POS, Kiosks and online systems feed into the CRM
Automate with relevance. Use variables like name, location, recent order to keep comms personal and timely. Automate based on real activity, not guesswork.
Don’t spam. Send fewer, more relevant messages to increase ROI. Two meaningful messages per week beats five generic ones.
💡 Choose a CRM that is purpose-built for hospitality, like Liven Engage, to access pre-built templates, workflows and campaigns that you can plug-and-play.
Ready to Turn Customer Data into Loyalty Growth?
With Liven, you can unlock the full power of your POS, kiosk, online ordering, and loyalty data in one unified CRM. Let us show you how to create smarter automations that drive results without the tech headaches.
Talk to us about setting up data-driven CRM automations using connected customer data to drive up revenue and repeat visits.
Fragmented data from your POS, kiosks, online orders, and loyalty tools can lead to ineffective marketing. An integrated data flow to your CRM creates real-time, 360-degree customer profiles, allowing you to automate personalised and meaningful interactions that drive repeat visits, higher spend, and stronger retention.
Unfortunately the majority of POS, loyalty and ordering providers are unable to achieve this. With no universal way to recognise a customer, data is left isolated in silos, meaning operators have to spend valuable time pulling it together and putting it to work.
Liven has made this simple and easy, integrating all data flows and feeding Liven Engage with customer profiles that are enriched with over 30 different data points. This leads to nearly endless combinations of data that can be used to create automations.
Why an integrated CRM makes your restaurant automations more impactful
A connected CRM like Liven Engage brings together customer touchpoints across dine-in, online, kiosk, and delivery into one unified profile. The key benefits of this are:
Spend more time with customers, less time on marketing and data trafficking - we make it simple and easy to produce campaigns, leave them on autopilot and target customers.
Real-time personalization triggered by customer behaviour: Tailor rewards and communications based on actual customer behavior across all ordering channels
Enhanced effectiveness of automations: Smart segmentation and targeting that trigger actions based on customer behavior in real-time, improving conversion and retention rates
Automated re-engagement to reduced churn: Proactively identify and re-engage at-risk customers before they churn
Greater customer loyalty: Consistent, frictionless experiences encourage repeat visits and higher customer lifetime value
What does this look like in action? Let’s look at an example of how an experience would look for a customer named Emma who just recently started ordering online from you.
What happens | Without an integrated CRM | With an integrated CRM |
Customer Behavior | Emma orders online often, but her activity is invisible to your CRM. | Emma’s online orders, payments, and rewards data sync within 24 hours into her customer profile. |
Customer Visibility | Emma is just another email address. | Your integrated CRM auto-tags Emma as a high-frequency customer through dynamic segmentation. |
Segmentation Setup | No clear segmentation - requires manual data pull (if available). | Segment for “High-Frequency Customers” already exists and updates automatically. |
Triggered Communication | Generic monthly newsletter or irrelevant promo is sent. | She is added to a personalised venue specific campaign : “Come dine in with us. Here’s $10 in Brandollars you can redeem at the XYZ store!” |
In-venue Experience | Emma visits your venue for the first time - staff have no idea who she is. | Emma visits and is welcomed as a valued customer. At payment, she is automatically shown her reward (thanks to Brandollar Connect), which she can quickly redeem. |
Upselling & recommendations | Emma places her order as usual, with no help or suggestions from your staff. | Emma recalls the email you sent to her about the new in-store special, based on her top products in Liven Engage. She decides to try it along with her usual order. |
Outcome | Emma feels anonymous and unappreciated. On her way back, she spots a new restaurant and bookmarks it in her mind to try. | Emma loves the new suggested item and packs an extra to take back home. She becomes a superfan who can’t wait to try more things, and is motivated to keep coming back because of the brandollar rewards that keep adding up in her wallet every time she orders from you. |
Operational Effort | High manual effort, low accuracy, inconsistent data. | Fully automated and data-driven, with low staff burden. |
5 highly effective CRM Automations for Hospitality with Liven Engage
1. Instant Rewards with Brandollar Connect
What is it? Automated, real-time rewards across POS, kiosk, and online ordering.
Trigger: Transaction completed at POS, kiosk, or online.
Automation: Customers see rewards displayed via QR on receipts, CFDs, and can easily join your loyalty program to collect these rewards with a scan or click. No app downloads needed.
Why it Works Better Together: Because your POS, kiosks, and online channels are fully integrated, rewards can be issued and claimed instantly at any touchpoint - without extra work from staff. This real-time loop between transaction and reward drives higher engagement and faster repeat visits.
💡Did you know? 22% of non-members who earned a reward via Brandollar Connect joined the loyalty program
👉 Learn more about Brandollar Connect
2. Welcome Flow for New Members
What is it? Immediate, personalized onboarding triggered by integrated customer sign-ups.
Trigger: Customer signs up for your loyalty program at checkout, kiosk, or online order.
Automation: Immediate onboarding message and incentive via Liven Engage.
Why it Works Better Together: Unified sign-ups across all channels (POS, kiosk, online) mean no new member slips through the cracks. Every new customer gets an immediate welcome, forging relationships from the first visit.
3. Post-claim dormancy reminders
What is it? Timely reminders when customers have purchased or claimed Brandollars, but haven’t visited
Trigger: Last sale activity between specific date range and last Brandollar purchased or claimed between specific date range.
Automation: Scheduled reminders via Liven Engage.
Why it Works Better Together: Because this ensures timely, automated* nudges that are triggered by real customer behavior, not guesswork leading to increased return rates.
*Note: Subject to API sync. Historical data may not be automatically updated.
👉 Reignite interest with reminders
4. Lapsed Customer Win-Back Campaign
What is it? Automatically identify inactivity and send timely, targeted incentives.
Trigger: Last visit was over X days ago.
Automation: Offers via Liven Engage redeemable while ordering.
Why it Works Better Together: A connected CRM has all customer activity across channels flowing in. That means you can identify true inactivity across the board, not just in one channel, and incentivise the customer with a reward before they’re lost for good.
5. VIP Recognition for High-Value Customers
What is it? Accurately recognize and reward high-value customers based on aggregated spend and frequency data.
Trigger: Defined spend thresholds for specific time durations.
Automation: Automated tagging and rewards via Liven Engage.
Why it Works Better Together: Integrated data from every order source lets your CRM accurately track total spend and visits across venues. This means you can automatically recognize top-tier guests and reward them, without needing to manually sort through fragmented data.
Pro Tips for optimising your restaurant’s CRM automation:
Connect all your customer touchpoints. The more complete the data, the smarter your automations. Ensure your POS, Kiosks and online systems feed into the CRM
Automate with relevance. Use variables like name, location, recent order to keep comms personal and timely. Automate based on real activity, not guesswork.
Don’t spam. Send fewer, more relevant messages to increase ROI. Two meaningful messages per week beats five generic ones.
💡 Choose a CRM that is purpose-built for hospitality, like Liven Engage, to access pre-built templates, workflows and campaigns that you can plug-and-play.
Ready to Turn Customer Data into Loyalty Growth?
With Liven, you can unlock the full power of your POS, kiosk, online ordering, and loyalty data in one unified CRM. Let us show you how to create smarter automations that drive results without the tech headaches.
Talk to us about setting up data-driven CRM automations using connected customer data to drive up revenue and repeat visits.

Liven is the first complete hospitality system that works for you. Loved by over 7,000 venues across Asia Pacific and used by tens of millions of diners and operators annually. To see how Liven can work for you, visit liven.love
Liven is the first complete hospitality system that works for you. Loved by over 7,000 venues across Asia Pacific and used by tens of millions of diners and operators annually. To see how Liven can work for you, visit liven.love
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Keep up to speed with the practices, tools and techniques used by the best operators - and what’s cooking in the Liven Kitchen.
Never miss what’s cooking
Keep up to speed with the practices, tools and techniques used by the best operators - and what’s cooking in the Liven Kitchen.
Never miss what’s cooking
Keep up to speed with the practices, tools and techniques used by the best operators - and what’s cooking in the Liven Kitchen.