When you start using Liven Engage, one of the most effective ways to begin is by creating a few foundational email campaigns. These aren’t just best practices, they’re widely used across hospitality to support strong guest engagement from day one.

In this guide, we’ll walk through the campaign types you can create using Engage’s built-in tools. Each one supports a key moment in the guest journey, and can be tailored to reflect your brand’s tone, design, and offers.

Why Start Here?

Liven Engage is built to help hospitality teams create and manage campaigns quickly without needing heavy resources or complex setup.

With Engage, you can:

• Design emails with a drag-and-drop visual builder

• Power personalisation with data from POS, loyalty, and online ordering

• Set up marketing automations or send one-time campaigns

• Use segmentation and tags to target the right audience

Each of the campaign types below can be adapted for your venue and scaled as your database grows.

Campaigns to Create Early

Before diving into the full potential of email and marketing automation, a hospitality venue should begin with a warm-up campaign to re-engage their existing audience. These are customers who may have dined, stayed, or interacted with the venue before—but haven’t been in touch recently. Rather than jumping straight into promotions or loyalty offers, a warm-up campaign gently reminds them of the venue’s value, updates them on what’s new (menu updates, events, renovations), and invites them back into the fold. This approach sets the tone for a respectful, relationship-first communication strategy that leads to better long-term engagement.

Why warm-up campaigns matter:

• Rebuild sender reputation by slowly increasing email activity and avoiding spam filters

• Reconnect with high-value customers who already know your brand

• Improve deliverability and open rates before scaling up automation

• Gather engagement insights to segment your audience more effectively

• Create a soft landing for future offers and loyalty communications

By starting here, venues ensure their automation journey begins with relevance, trust, and stronger customer relationships.

Welcome Campaign – Say hello to new guests

Welcoming a guest after their first visit or sign-up is a simple, effective way to make a strong first impression and encourage a return visit.

What to include:

• A short thank-you message and intro to your brand

• Useful info (how to reorder, store hours, rewards program)

• Optional incentive like a discount or bonus points

In Engage, this is often built as a triggered automation that sends when a contact is added after their first order.

Loyalty Club Member Campaign – Onboard new members

When someone joins your loyalty club, it’s important to help them understand how to get the most out of it. A quick onboarding email keeps them informed and engaged.

What to include:

• Welcome message and outline of benefits

• How to earn and redeem points

• Tips for getting started 

This can be a one-time campaign or part of a welcome series in your automation builder.

Birthday Campaign – Celebrate and reconnect

Birthday emails are a thoughtful way to acknowledge your guests and invite them to celebrate with you. They’re simple to set up and often lead to strong redemption rates.

What to include:

• A personalised birthday greeting

• An optional gift like a dessert or vouchers

• Clear expiry to encourage timely visits

Use a recurring automation triggered by the contact’s date of birth, this can be synced from your loyalty program or contact data.

Event Campaign – Promote something timely

Planning something special? Whether it’s a cake tasting weekend, ice cream feature, or a seasonal dessert menu, a one-off campaign is ideal for timely promotions.

What to include:

• Visual of the event or featured product

• Time and date details

• Call to action: book, RSVP, or drop in

Use Engage’s segmentation tools to target the right guests such as those who ordered sweets previously, or those near a particular location.

Set Up Your Brand Kit & Create Reusable Templates

Before launching your campaigns, we recommend setting up your Brand Kit inside Engage. This helps ensure every message stays visually consistent and recognisably yours.

Steps:

1. Navigate to Settings → Brand Kit

2. Upload your logo, brand colours, and preferred fonts

3. Build a base email layout with your header, footer, and social links

4. Save as a reusable template for all future campaigns

This gives you a strong foundation for building emails without starting from scratch every time.

What’s Next?

These four campaign types are widely used in the hospitality industry—and they’re a great way to get started with guest communication through Liven Engage.

As you build momentum, you can explore more advanced marketing automation flows, like win-back journeys, feedback requests, or product-based campaigns tied to order history.

If you’re not sure where to begin, our Liven Engage Team can guide you through setup, brand alignment, and audience targeting.