Easter is one of the busiest trading periods of the year. But high volume doesn’t always mean high profit. To make the most of it, you need systems that reduce friction, drive spend, and help your team move faster.

Here’s how to use Liven to capture more value across your venues this Easter. Every idea below is designed to be easy to implement, drive measurable results, and save your team time:

1. Create Limited-Time Easter Menus

Seasonal items sell. But updating menus across systems and venues can be a hassle. Liven’s dynamic menu management lets you create and publish menus once, and push them everywhere. Set up time-based menus, price tiers, and add price triggered upsells easily. If you’re using Abacus Kiosks, you can highlight Easter items, suggest add-ons automatically, and personalise suggestions based on previous orders. Everything syncs directly to the kitchen and POS.

2. Run Easter-Themed Promotions

You don’t need to discount to drive more spend. Easter is a chance to offer added value and exclusive experiences that encourage larger group bookings and higher ticket sizes.

With Liven Loyalty, you can reward customers for engaging with Easter-specific menu items or bundles by issuing bonus Brandollar. Use Liven Engage to target your most engaged guests with time-sensitive offers based on their visit history, and send reminders via SMS or email. If you’re using Electronic Shelf Labels, you can highlight limited-time Easter items and messaging in real-time, keeping promotions clear and consistent without touching price.

3. Offer Pre-Order Options for Easter Catering

Catering can be a major revenue stream during Easter but it needs to be easy to manage. Use OrderUp Catering to build dedicated menus for family feasts or party platters. Customers can pre-order for pickup or delivery, and everything flows into your POS or kitchen display system. Set custom cutoffs, automate customer notifications, and offer loyalty rewards to keep them coming back. No extra tools, no paperwork.

4. Enhance Service with Self-Ordering Kiosks

Long queues during peak periods hurt both experience and revenue. Abacus Kiosks let customers browse, order and pay without waiting. Menus can be personalised and updated instantly. You can push Easter specials, upsell desserts or drinks, and accept multiple payment methods including cards, wallets, or your Brandollar. Orders go straight to the kitchen with no staff input required.

5. Promote your Rewards

Rewards is not just about points. It’s about getting people to come back. With Liven Rewards, you can issue Brandollar for specific Easter offers or bundled deals. Use branded currency to bank future intent. Everything links directly to the POS, so it works automatically. Pair it with CRM data to personalise rewards and push reminders through Liven Engage via SMS or email.

6. Host Easter Events

Events drive foot traffic and help fill slower times across the weekend. Use Liven’s Enterprise Management System to set up bookings, manage staff, and track performance across all venues from one dashboard. If you’re running a pop-up or outdoor activation, Abacus GO gives you mobile POS, payments, and receipts in a single handheld device. Fast to set up, easy to move.

7. Optimise Kitchen Operations

More orders mean more risk of mistakes and delays if the kitchen isn’t aligned. Abacus KDS lets you digitise the kitchen with real-time ticketing, station-specific workflows, and progress tracking. Orders flow directly from POS to screens without printing or double-handling. That means fewer delays, better visibility, and less waste. All with your existing hardware.

8. Enhance Online Ordering

Let customers celebrate Easter at home without using third-party platforms that eat your margin. OrderUp lets you accept orders through your own site or QR menus, with full POS and KDS integration. Sync inventory, offer delivery with your own drivers or third-party, and set order windows or menu timing. Add loyalty rewards to keep them ordering direct, not through marketplaces.

9. Seasonal Gifting

Gifting is an easy win during holidays. Don’t miss out on the extra revenue. Sell Easter-branded digital or physical gift cards across all venues. Use your POS to issue and track them, and link purchases to bonus Magic Rewards to drive future visits. Everything works seamlessly across ordering and payment systems.

10. Analyse Performance in Real Time

If you’re flying blind during Easter, you can’t adapt or improve. Use Abacus Pocket Manager to check live performance, compare stores, and track Easter-specific items on your phone. For deeper insights, use Liven Insights to spot trends, see what worked, and refine your strategy for future events. No spreadsheets, no manual reporting.

How Liven Helps You Do It All

All of this is possible and easy when your systems talk to each other. Liven connects your ordering, POS, loyalty, CRM and marketing into one seamless platform. That means every scan leads to a trackable action, customer profile, or sale without the mess of disconnected tools. 

Let’s make Easter count. If your tech isn’t doing the work for you, it’s time for a change. Talk to us or book a time to see how Liven can help you turn seasonal traffic into long-term growth.