For any hospitality venue, the real challenge isn’t launching a loyalty program; it’s getting it in front of every diner, in every venue, at the right moment. That means turning your tables, displays, merch, and even your messages into loyalty sign-up and engagement engines.

There are five high-impact, low-effort ways to actively promote your loyalty program—and convert one-time diners into long-term superfans.

Use Smarter QR Codes to Drive Loyalty Where It Matters Most

Create unique codes for specific locations—like receipts, table tents, or takeaway bags—each tied to a high-intent moment in the customer journey.

Each QR code should serve a purpose—offering the right reward or message based on when and where the customer sees it. A receipt QR code might unlock post-purchase Brandollars (your venue’s exclusive branded currency). A table-tent code could prompt a diner to enrol in your loyalty programme and not leave rewards behind. Place them where customers have time to act: while waiting for food, paying the bill, or collecting takeaway.

Including QR codes on receipts attached to delivery bags is another great way to not only offer rewards but encourage diners to order directly from you as a venue, saving you a fortune in costs. 

Create these QR codes through the Liven backend or directly via Abacus POS. Each scan opens your Magic App—no downloads needed—where diners can join your program, check Brandollar balances, or redeem their rewards.

For non-members, it’s a low-friction way to join. For returning members, it’s the nudge that brings them back again and again.

Customer-Facing Displays: From Transactional to Emotional

Customer-Facing Displays (CFDs) are often underused—but they’re a goldmine for real-time loyalty engagement.

When integrated with your loyalty system, CFDs can show:

• A diner’s current Brandollar balance.

• Progress to their next reward.

• Prompts to join the loyalty program during checkout.

• Custom messages tied to their most recent transaction.

This turns a transactional moment into a relational one, driving urgency and boosting sign-ups. “You are leaving $X behind. Scan now to claim your rewards and join our loyalty programme. ” That’s loyalty recruitment done in two seconds.

Use Branded Merchandise to Extend Loyalty Visibility

Branded merchandise works harder when it includes digital hooks. Attach QR codes to tote bags, t-shirts, or coffee cups that link to:

• Offer a first-time signup reward (“Scan to get $5 Brandollars”)

• Grant loyalty members early access to exclusive perks

• Drive campaign-specific actions (e.g. “Scan this cup to upgrade to the Gold tier faster”)

Now, every branded item becomes a mini-loyalty campaign—extending your program beyond the venue and into the daily lives of your customers.

Example: A reusable coffee cup with a “Scan me for $2 Brandollars” tag can surprise and delight guests, while also onboarding them to your Magic App ecosystem.

Use Triggers Based on Customer Actions to Grow Your Loyalty Base

With Liven Engage, you can send hyper-personalised push notifications based on real customer actions—whether they dined, scanned a QR code, paid, or filled out a form. Set up these messages to land precisely when customers are most likely to take action.

Examples include:

• “You just earned a reward—scan here to claim it.”

• “Here are $5 in Brandollar rewards! Sign up to claim.”

• “Loyalty perks are waiting—join our club in 10 seconds.”

Liven Engage’s automation engine detects when a diner hits a trigger point—like their first visit, cart abandonment, or time since last order—and deploys a message instantly through email, SMS or push notifications.

When customers are nudged at just the right time, with something they genuinely value, like Brandollars or a dish they loved, they’re far more likely to join your loyalty program.

Liven Engage isn’t just a retention engine—it’s also a powerful acquisition tool, turning one-time guests into loyal regulars.

Gamify Loyalty with Tiers That Drive Repeat Visits

Liven Loyalty lets you design dynamic tiers and challenges that tap into progress psychology, turning occasional diners into motivated regulars.

Offer incentives like:

• Unlocking “VIP” status and exclusive perks after multiple visits

• Early access to chef specials for top-tier members

• Bonus Brandollars for visiting two different venues in one weekend

This sense of achievement creates momentum, boosting visit frequency, increasing spend, and deepening brand attachment.

Final Bite: Loyalty Isn’t Just a Feature - It’s a Growth Engine

Too many loyalty programs sit idle in the background. But yours doesn’t have to. When you actively promote your program with smart, seamless tactics - QR activations, CFDs, merch, notifications—you transform it into a customer acquisition funnel, retention driver, and revenue multiplier.

With Liven, loyalty moves front and centre—where it belongs. It becomes the reason diners return, spend more, and spread the word. You’re not just running a program. You’re building a brand people want to belong to.