A sharp loyalty strategy is one of the most effective levers you have during the holiday season. Can your loyalty platform tell you with precision what you need: who has come in recently, who returns often, and who reliably spends more? These are your most influential customers. When you target them with well-timed offers, you lift visit frequency, shift demand into your slower periods, and turn seasonal foot traffic into dependable revenue.

If not, it’s time to look at Liven Loyalty & Liven Insights - the #1 platform for hospitality venues.

4 Ways to Run Loyalty-Driven Holiday Promotions

1. Schedule your holiday menu by day and time 

2. Run and promote a holiday specials page

3. Offer holiday bonus Brandollars within set time windows

4. Set up Brandollar gifting exclusively for the holiday season

Schedule your holiday menu by day and time

Seasonal dishes tied to specific times of day create a sense of occasion and help you steer demand into quieter trading windows.

Split opening hours in OrderUp Blue let you control exactly when these menus appear. You can set multiple service periods, such as lunch and dinner, and align your digital menu with your actual trading rhythm.

Peak-Shift Optimisation:
Highlight holiday items that are quick for your team to prepare during high-volume periods to protect kitchen flow and maintain speed of service during December surges.

Off-Peak Demand Shaping:
Offer a special holiday menu exclusive to your quietest hours to turn slow periods into steady sales without adding pressure to the kitchen.

Service-Block Menu Control:
Align your Christmas bundles or set meals to lunch or dinner periods so the team can plan prep properly and keep core service running smoothly.

Capacity-Aligned Delivery:

Keep delivery efficient by disabling “ASAP” delivery and enabling pre-scheduled delivery options. You can do this for pick-up, too. Additionally, you can add a maximum orders for delivery. Add a time interval between two orders and the day/s when you want to enable the restrictions. You can toggle them off once the busy season is over.

Run and promote a holiday specials page

A dedicated holiday page helps you bring every seasonal offer into one place. When customers land on it, they can see your special menu, limited-time promotions, Brandollar bonuses, and any festive bundles you want to push. It keeps your holiday message clean, focused, and easy to act on.

In Nomnie Studio, you can create a new page, add a seasonal header image, and introduce only the elements you want customers to see. Add your holiday menu, set loyalty rules for that page, and attach any branded content. 

Generate a QR code, place it in-venue, and direct customers straight to this page. After the season ends, archive the page and retire the QR codes. Your offers stay cleanly organised, and all data remains intact for review without any extra admin.

Offer holiday bonus Brandollars within set time windows

A stronger bonus offered only during a defined period pushes customers to act early, plan ahead, or plan their visit into (what you know are the) quieter parts of your week. You can run these tiers leading into Christmas, keep them active only on key trading days, or restrict them to slow hours to stimulate demand where you need it most.

In your merchant portal, create a new Brandollar tier and set the buy amount, the bonus amount,

What you can configure for each Brandollar tier during the holiday season:

• A start time for when the tier becomes available

• An end time for when the tier expires

• Limit redemption to specific days of the week

• Limit redemption to specific times of day

• Limit the number of units available for sale

Set up Brandollar gifting exclusively for the holiday season

Holiday gifting is a reliable way to bring new diners through the door. When someone gifts Brandollars, you’re not only capturing upfront revenue, you’re also welcoming a customer who may be visiting your venue for the first time. It works as a warm referral during your busiest trading period and extends the impact of every purchase.

Enable Brandollar gifting so customers can buy and send these bundles to friends or family. Each gift generates a unique redemption code and simple instructions for the recipient. You can also customise the naming of your Brandollar rewards to match your brand. 

What you can configure for holiday Brandollar gifting:

• Generate unique gift codes for sending Brandollars

• Enable gifting for any or all Brandollar pack/s

• Allow recipients to redeem via a link sent over email or other preferred channels

• Set custom names for Brandollar Rewards

• Configure reward start and expiry times

• Set reward percentages and issuing rules

• Apply rewards to specific venues, branches, or groups

A focused loyalty plan gives you control over holiday demand. When your loyalty settings, menus, and Brandollar incentives work together, you capture more visits now and build stronger customer habits during the season.