If you're a restaurant or hospitality brand using loyalty to build repeat business, chances are you've wanted full control over the experience. Until now, guests had to log in to the Liven app to use their rewards — causing drop-offs, confusion, and missed opportunities to convert loyal customers.

That’s now solved.

With this release, Liven’s Magic App users can now offer a completely embedded loyalty journey. Diners can see their Brandollar balance, redeem them instantly at checkout, and view their projected earnings — all within your own branded ordering flow. There’s no need to download the Liven app, switch screens, or interrupt the order experience.

It’s all powered by the integration between the Liven Magic App, OrderUp Blue, and Liven Loyalty — and it’s available globally.

Whether customers are logged in or ordering as guests via Nomnie, the loyalty flow stays clean and consistent. This not only improves conversion but also builds a stronger brand relationship through a seamless, app-less interaction.

Step-by-Step: How It Works

1. A customer visits your Magic App via OrderUp Blue (either logged in or using Nomnie).

2. Their Brandollar balance loads automatically on the checkout screen.

3. They can choose to redeem (burn) their Brandollars right then.

4. They also see how many Brandollars they’ll earn for the transaction.

5. Once they place the order, earned Brandollars are instantly credited to their account.

6. All of this happens without any redirects or additional logins.

Key Benefits and Features

Benefits:

• A truly frictionless loyalty experience

• No app-switching or login interruptions

• Improved order completion and tip redemption

• A fully branded customer journey that strengthens loyalty

Feature Highlights:

• Real-time Brandollar balance shown at checkout

• Instant redemption option (toggle to pay with Brandollars)

• Projected Brandollars earnings shown before payment

• Instant post-purchase crediting of earned Brandollars

• Works across both login and guest (Nomnie) flows

• The entire experience lives within your white-labelled Magic App

Want to bring this to your venue? Contact your account manager.
New to Liven? Learn more about the Magic App here.