Three New Dashboards in Liven Insights to Measure Loyalty, Churn, and Retention

It’s Monday morning. You open your dashboard and right away, you know:

• Which loyalty members are coming back like clockwork, and who has soft-churned and hard-churned?

• Who is earning and redeeming loyalty the most, and which venues are driving the most redemptions?

• How many customers continue to return month over month, and how is their average spend moving?

Now you can target specific problem areas, and just like that, your next campaign writes itself. 

This month, we’re bringing you three new dashboards inside Liven Insights that give marketing and product teams the full loyalty picture of who’s earning, who’s burning, who’s drifting, and who needs reactivation.

Customer Loyalty Dashboard

Track what matters. Fix what’s not working. Maximise your loyalty ROI.

The Customer Loyalty Dashboard brings all your loyalty data into one place. See total value earned and redeemed, identify which stores are driving real engagement, and find out exactly who your most active and most silent members are. It’s the performance check your loyalty program has been missing.

Key Benefits

• Spot top-performing customers and stores at a glance

• Compare loyalty earned vs burned over time

• Drill into venue-level performance and member-level trends

• Build smarter campaigns based on actual usage and activity

Product Highlights

• Top KPIs: Total members, value earned and burned, earners vs burners

• Graphs & Trends:

• Loyalty Signups by Store: Bar/stacked chart showing signups by store, filterable by date and channel

• Earn vs Burn Trend Over Time: Line chart comparing total earned vs burned over time

• Earn/Burn by Store: Heatmap/bar chart showing store-level loyalty contribution and consumption

• Leaderboard: View top earners, burners, and their latest activity

• Merchant Logs: Loyalty transaction breakdown by venue, with export options

• Filters: By time range, store, loyalty tier, channel, and customer segment

Customer Accounting & Churn Dashboard

Spot churn before it happens. Rescue customers before they’re gone.

This dashboard breaks down your customer base by lifecycle stage, from New to Soft Churn to Dead Churn, so you can act early. Weekly or monthly views make it easy to track drop-offs, reactivation, and long-term retention across stores, tiers, or campaigns.

Product Highlights

• Customer Lifecycle Buckets: New, Active, Soft Churned, Hard Churned, Dead, Resurrected

• Key Metrics: Churn rate, retention rate, net user change

• Charts & Views: Lifecycle funnel, churn trend lines, heatmaps, and outlet-level comparisons

• Filters: Weekly/monthly view toggle, plus filters for store, region, channel, tier, and loyalty status

Customer Cohort Analytics Dashboard

Loyalty isn’t just about signups. It’s about what happens next.

This dashboard tracks how each month’s new customers behave over time—who comes back, how often, and how much they spend. By grouping users into monthly cohorts, you’ll see exactly which segments are worth doubling down on, which ones are fading fast, and how effective your loyalty program really is.

Key Benefits

• Understand long-term retention and spend behaviour across cohorts

• Spot drop-off points in engagement, orders, and revenue

• Tailor loyalty campaigns to specific lifecycle stages

• Optimise strategies to increase LTV and reduce churn

Product Highlights

• Cohort Metrics: New users, retention rate, total sales, ABV, transaction frequency

• Cohort Views: Retention heatmap, sales trends, transaction curves, and ABV evolution

• Insights at a Glance: Compare performance between high and low retention cohorts

• Actionable Use Cases: Identify underperforming cohorts and launch targeted interventions