Loyalty programs often don’t work as well as they could because there’s too much friction.

Customers forget their loyalty card, can’t earn rewards on online orders, or are in a hurry to pay and leave. These everyday moments make it harder to reward them and harder to bring them back. 

Brandollar Connect takes the friction out and puts the engagement back in.

Brandollar Connect lets you automatically reward every customer—even if they’re not part of your loyalty program and even if they pay with cash, card, or online.

You can issue Brandollars — a percentage of their purchase, like 10% — automatically at checkout. These rewards appear as QR codes on receipts, customer-facing displays, or through online ordering. They are fully programmable (10% bonus or 25%—your choice), branded and exclusive to your venue. 

Customers scan and sign up to collect these rewards (voila! You have a new loyalty member!), and because they see real, dollar-like value in these rewards, they have an itch to spend them. Brandollars are exclusive to your venue, so customers will return, turning a one-time visit into a second.

And this happens without any staff intervention or friction.

The Big Idea: Loyalty Without the Friction

Rewarding every custome, even if they are not part of your loyalty program, sounds like a great idea.

But does it actually work?

To find out, we studied how non-member customers behaved after receiving a Brandollar reward through Brandollar Connect. 

This case study is based on real behaviour over a recent 91-day period, where we tracked:

• A sample size of approximately 18,000 users who were issued Brandollars via Brandollar Connect.

• 21.87% of these users made their first-ever transaction via Liven, meaning they also signed up to the loyalty program. These are all new, unique users.

• 15.57% of them made at least one more transaction during the same period (71% return rate!)

• 43% of those who transacted made their first purchase on the same day they received the reward

These results show that automatic rewards — even for non-members — aren’t just a nice idea. They drive real engagement and repeat behaviour, without any manual effort.

The Brandollar Connect Impact

More Customers Activate — Without You Lifting a Finger

When we compared users who received Brandollar Connect rewards to those who didn’t receive any reward at all, the difference was clear:

Customers who received a reward were 28% more likely to activate as loyalty members— they made a purchase within their first 30 days.

Why is this so important?

Because this is the moment where most loyalty programs fail. Most customers never come back — or forget they even signed up. For the sake of speed, they sacrifice loyalty and leave rewards behind.

Typically, it takes tens of thousands of dollars just to promote your loyalty program (think Google and social media ads, in-store signage, POS screen pop-ups, among others). And yet over 40% of diners will “sometimes, rarely or never” use it. That’s a lot of money down the drain.

But Brandollar Connect changes that.

It automatically rewards Brandollars to your customers as soon as they pay, locking in future dining intent. 

And because the reward is instant, customers start building the habit of coming back sooner.
The data proves it: There was a 28% uplift in diners who came back and converted within the first month if compared with those who didn’t get rewarded. That’s over a quarter of your customers increasing their dining frequency.

Brandollar Connect Just Works — Quietly, Consistently, and at Scale

Brandollar Connect turns your loyalty program from something customers might use into something they can’t miss.

It runs in the background. It rewards everyone. It drives return visits — without asking your team to lift a finger.

Ready to see what Brandollar Connect can do for your venue?

We’ll show you how many customers you’re already rewarding (even without knowing it), how many have come back, and how much more you could earn by leaning in.

No pressure. Just real data, real results — and a smarter way to do loyalty.

Reach out to your Liven account manager or contact us here, and we’ll walk you through it.