Setting different price points in different venues or channels of sale can boost your bottom line: 

• Offset costs unique to specific locations (e.g. high rents, cost of goods etc.)

• Absorb operational costs unique to specific channels (e.g. delivery commissions, dine-in labor costs etc.)

• Maximise profits by reflecting local customer willingness to pay (e.g. customers visiting your bustling CBD venue may be willing to pay different than a customer in a suburban location)

• Test different pricing strategies in different venues or markets.

More often than not, however, complex and time-consuming menu management can cause operators to default to the traditional ‘one price fits all’ approach. This approach can mean leaving significant revenue on the table, especially for multi-venue restaurants. But not for Abacus POS users! 

Pricing Strategies Made Flexible

Abacus POS simplifies pricing with the Product & Variant Pricing Level feature, where operators can set up to 15 pricing tiers for each product or variant. They can then apply these levels to a particular channel, menu or group of venues with a few simple clicks. 

This feature is used extensively by operators who’ve opted for the Enterprise Management System, or Catering Module. It is also available for operators who’ve opted for Delivery integrations.

1. Add in tiered surcharges for products or variants

2. Assign pricing level to a menu

3. Assign pricing level to a group

Why The Best Operators Love This Feature

Revenue benefits aside, operators love this feature because:

• It saves them time and makes the process error-free, since they can set it once and it updates wherever they want

• It’s easier for them to manage, view & update all tiers for products at once, as all the pricing tiers can be easily edited from a single screen and with central control

• They can accommodate more channels, groups or test multiple pricing strategies, as 15 levels of pricing gives them a lot of room to experiment

• They can stay ahead of the competition by quickly responding to competitor pricing strategies, because it is so easy and hassle-free to change pricing 

Examples of How Operators Use Pricing Levels

Here are a few examples of pricing strategies from our top operators to get you started:

• Location-based pricing: Charging slightly higher prices at premium city locations, while maintaining affordability and competitiveness in suburban outlets

• Delivery pricing: Offsetting commission and packaging costs by automatically applying higher menu prices on third-party delivery platforms

• Event & peak pricing: Operators can easily charge different prices during peak times (weekends, holidays, busy lunch hours, events) compared to off-peak hours using pricing levels and timed menus

Can’t wait to get started, or have questions? Let’s chat.