Imagine a guest walks up to the counter to place their order and then, without your staff having to put in any extra effort:

• Gets their food faster and without errors, thanks to synced data

• Feels recognised and rewarded, every single time they pay

• Spends more, without feeling like they’re being upsold to

• Joins your loyalty program, with zero forms or friction

Now imagine this happening 100X a day. That’s the quiet power of Liven's Customer Facing Display.

Not just a pretty face

Customer Facing Displays (CFDs) are secondary screens integrated with POS systems. They were designed primarily to increase transparency and to make it easy to adhere to compliance laws by showing real-time transactional information (including surcharges) to customers during checkout.

But that’s not all they’re capable of. Liven’s CFDs have become the secret sauce to acing the loyalty game for top hospo operators. They have helped drive up membership, return visits, average spend, and customer satisfaction with no extra operational load.

CFDs: The low-cost route to high-intent loyalty 

Here’s the truth: the best candidate for your loyalty program is the one currently buying from you. So what can you do to encourage this person to become a part of your loyalty program?

Traditionally, you would:

1. Capture their details and hit them later with SMS and email campaigns (which cost time, money and may not even get you the eyeballs)

2. Put up signage and hope they scan a QR code and fill out a form (spoiler: most won’t)

Instead, you could use your CFD to show them their rewards in real-time, at checkout — and make joining your loyalty program as easy as a scan and a click.

With Brandollar Connect, customers instantly see their reward value on the CFD as soon as they pay - by cash, card or any other way. No downloads. No complex signups. Just scan a QR code and get brandollars in their wallet on the Magic App!

Operators using Liven’s POS-integrated CFD and loyalty experience have seen:

• 28% uplift in loyalty signups

• 71% of signups returning for a second visit & purchase

All of this with near-zero acquisition cost, because the guest is already in their venue.

More Than Loyalty: The Other Power Plays

The Customer Facing Displays at Liven are integrated deeply into the Abacus POS systems and can additionally help you:

• Improve Order accuracy: Guests can confirm their order visually before it’s sent to the kitchen directly

• Save costs while enabling contactless payments: Accept card, wallet, and gift cards right from the screen without needing a terminal

• Capture customer feedback: You can allow guests to rate their experience instantly

• Run on-brand promotions: Run tailored offers and marketing promos on-screen, increasing sales

If your current display isn’t doing all this — or worse, if you don’t have one at all — you’re leaving revenue, loyalty, and brand love on the table.

Get in touch with our team to know more, and the rewards engine working for your brand!